Built by people who run real businesses
SitePost wasn't built by a startup chasing a market. It was built in the UK by the people who run Rhino Civils — our own construction firm — to put it on autopilot. Since March 2026 we've uploaded over 1,000 site photos and published dozens of posts without anyone writing a caption by hand. We're opening it up.
A new product. A real business.
| March 2026 | First commit Started building so Rhino Civils could publish without hiring a marketing team. |
| April 2026 | First brand on autopilot Rhino Civils’ first 30 captions queued. Zero written by hand. |
| May 2026 | Multi-brand support Added Flybrite (UK home-ed) and our other brands. |
| Today | Opening it up UK SMBs and lean marketing teams can use the same product. |
Three rules. We bend them for nobody.
- Sound like the people who built it. Plain English. UK English. Real numbers from real usage. No corporate filler.
- Honest about effort, not magic. SitePost’s job is hard — it’s writing on-brand content from a photo. We respect that.
- Punchy, not polite. “Your socials are embarrassing.” Politeness is the death of differentiation.
One operator. Not a growth team.
Richard Crofts — Founder, operates Rhino Civils.
I run Rhino Civils and I build SitePost. Every feature here exists because our own posting kept falling over — photos stuck on phones, captions nobody had time to write. If something's broken, or you want a straight answer on whether this suits your business, email me. It lands with me, not a ticket queue.
The legal bit
Skyla's Choice Ltd. Company no. 16059710, registered in England & Wales. Registered office: 9 Beverley Drive, Kimberley, Nottingham, England, NG16 2TW. Check us on Companies House.
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