Acceptable Use Policy

1. About this policy

This Acceptable Use Policy (“AUP”) sets out the rules that govern how you may use SitePost, including the web application at app.sitepost.co, the SitePost mobile application, the Growth Engine email outreach tools, and any related APIs or services (together, the “Service”), operated by Zanzero Investments Ltd, a company registered in England and Wales, trading as SitePost.

This AUP forms part of our Terms of Service. By accessing or using the Service you agree to comply with this AUP. If you do not agree, you must not use the Service. This policy applies to all users, including account owners, team members, and contributors.

References to “you” and “your” mean the person or organisation using the Service. References to “we”, “us”, and “our” mean Zanzero Investments Ltd.

2. Prohibited uses

You must not use the Service to do any of the following, or to facilitate any third party in doing so:

1. aIllegal content. Upload, transmit, store, or publish any content that is unlawful under applicable law, including content that is defamatory, fraudulent, obscene, or that violates any third-party intellectual property right.
2. bHarassment and abuse. Harass, intimidate, bully, stalk, or threaten any individual, or publish content designed to do so.
3. cSpam and unsolicited communications. Use the Service to send bulk unsolicited messages, chain letters, or any form of communication that would constitute spam under applicable law (including PECR and the UK GDPR). See also Section 5 for specific rules on email outreach.
4. dMalware and harmful code. Upload, transmit, or distribute viruses, trojans, worms, ransomware, spyware, adware, or any other malicious or harmful code or software.
5. eImpersonation. Impersonate any person or entity, misrepresent your affiliation with any person or entity, or create a misleading impression about the source or origin of content.
6. fScraping and unauthorised data collection. Use automated means (including bots, crawlers, or scrapers) to access, collect, or copy any content from the Service without our prior written consent, or in a manner that exceeds normal use.
7. gDenial-of-service attacks. Attempt to disrupt, disable, or impair the Service or any associated infrastructure, including by conducting or facilitating distributed denial-of-service (DDoS) attacks, resource exhaustion attacks, or other forms of network abuse.
8. hViolation of third-party rights. Infringe the copyright, trade mark, database rights, privacy rights, or any other intellectual property or proprietary rights of any third party, including by posting images, text, or other content to which you do not hold the necessary rights or licences.
9. iChild sexual abuse material (CSAM). Upload, store, transmit, or distribute any content that sexually exploits minors. We will immediately terminate any account found to contain such material, preserve evidence, and report it to the Internet Watch Foundation (IWF) and relevant law enforcement authorities.
10. jHate speech and discrimination. Publish content that promotes, glorifies, or incites hatred, discrimination, or violence against any individual or group on the basis of race, ethnicity, national origin, religion, sex, sexual orientation, gender identity, disability, or any other protected characteristic.

3. Content standards

All content that you upload, create, schedule, or publish via SitePost must meet the following standards:

• Accurate. Content must not contain false statements of fact, and must not be likely to deceive any person.
• Lawful. Content must comply with all applicable laws and regulations, including the UK Consumer Protection from Unfair Trading Regulations 2008, the Advertising Standards Authority (ASA) codes, and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).
• Not misleading. Content must not make misleading claims about your products, services, pricing, or business practices. Testimonials and reviews must be genuine.
• Not infringing. You must own or have obtained all necessary rights, licences, and consents for any images, text, music, video, or other content you upload to or publish via SitePost. You must not use content that infringes the intellectual property rights of others.

4. Social media posting

SitePost publishes content to third-party social media platforms on your behalf, including Instagram, Facebook, and LinkedIn. When you use SitePost to schedule or publish posts to these platforms, you are solely responsible for ensuring that all content complies with:

• The terms of service, community guidelines, and content policies of each social media platform to which content is posted;
• Any platform-specific advertising or promotional content rules, including disclosure requirements for paid partnerships and sponsored content;
• All applicable laws regarding the promotion of products or services, including the ASA and CAP Code rules on social media marketing.

SitePost acts as a technical intermediary and is not responsible for the content you choose to publish. We may suspend or restrict your access to social media posting features if we receive notice of a breach of platform terms or applicable law in connection with your account.

You should review the terms and policies of each platform before publishing:

• Instagram / Meta: Community Guidelines
• Facebook / Meta: Community Standards
• LinkedIn: Professional Community Policies

5. Email outreach (Growth Engine)

The SitePost Growth Engine allows you to send email communications to business contacts. If you use this feature, you must comply with all of the following rules without exception:

1. 1PECR compliance. All email outreach must comply with the Privacy and Electronic Communications Regulations 2003 (PECR). You must not send unsolicited direct marketing emails to individuals (including sole traders and unincorporated partnerships) unless you have their prior, freely given, specific, and informed consent to do so.
2. 2B2B legitimate interests basis.Where you are sending marketing emails to named individuals at limited companies or other incorporated entities, PECR permits you to rely on “soft opt-in” or legitimate interests as a legal basis, provided that: (a) the communication is relevant to the recipient's professional role; (b) the sender is clearly identified; (c) an easy and free opt-out mechanism is included in every communication; and (d) any opt-out request is honoured immediately and the recipient is suppressed from all further outreach.
3. 3No unsolicited marketing to individuals without consent. You must not use the Growth Engine to send marketing messages to individual consumers (natural persons acting for personal purposes) without valid prior consent. Purchasing or renting email lists of individual consumers and using them for direct marketing is prohibited.
4. 4Accurate identification.Every email sent via the Growth Engine must clearly identify you (the sender), must not use deceptive subject lines or “from” addresses, and must include your physical or registered address.
5. 5Suppression list maintenance. You are responsible for maintaining an accurate suppression list. SitePost automatically records unsubscribes and will not send further outreach to suppressed recipients, but you must not attempt to circumvent this mechanism or re-add suppressed contacts without a valid legal basis.
6. 6Data protection. Contact data processed through the Growth Engine must be collected and used in accordance with UK GDPR. You are the data controller for the contacts you import. You must have a lawful basis for processing their data and must respect their rights, including the right to erasure and the right to object.

We reserve the right to investigate complaints of unsolicited email, to suspend Growth Engine access pending investigation, and to report serious or repeated violations to the Information Commissioner's Office (ICO).

6. Enforcement

We take violations of this AUP seriously. If we determine, at our reasonable discretion, that you have breached this policy, we may take any or all of the following actions depending on the severity and nature of the breach:

• 1Warning. Issue a written warning requiring you to remedy the breach within a specified timeframe.
• 2Content removal. Remove or disable access to specific content that violates this policy.
• 3Feature suspension. Suspend access to specific features (such as the Growth Engine email tool or social media posting) while we investigate.
• 4Account suspension. Suspend your account temporarily, with or without notice, depending on the severity of the breach.
• 5Termination. Terminate your account and your access to the Service, without refund of any prepaid fees, in accordance with our Terms of Service.
• 6Reporting to authorities.For serious violations — including but not limited to CSAM, fraud, threats of violence, and criminal harassment — we will report the matter to relevant law enforcement authorities, the Internet Watch Foundation (IWF), or other appropriate regulatory bodies, and will cooperate fully with any resulting investigation.

We reserve the right to act without prior notice where we reasonably believe that immediate action is necessary to prevent harm to users, third parties, or the integrity of the Service. Nothing in this AUP limits our right to take legal action against you for breach of this policy or for any other reason permitted by law.

7. Changes to this policy

We may update this Acceptable Use Policy from time to time to reflect changes in the law, our services, or industry best practice. We will update the “Last updated” date at the top of this page when we do. For material changes we will provide notice via the email address associated with your account or by posting a notice within the Service.

Continued use of the Service after the effective date of any changes constitutes your acceptance of the updated policy.

8. Contact us

If you have any questions about this Acceptable Use Policy, want to report a potential violation, or need to raise a concern about content published via SitePost, please contact us:

To report illegal content or a serious violation, please email us with the subject line “Content Report” and include as much detail as possible. We aim to acknowledge reports within one business day and to investigate within five business days.